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''The Faster the Speed, the Bigger the Mess'' is a sixty second public service ad campaign by the Department of the Environment in Northern Ireland and Republic of Ireland's Road Safety Authority, created by Lyle Bailie International Limited〔(Daily archive: 6-May-07 » Adrants )〕 and in whole or in part supported or underwritten by Norwich Union(NI part) and Hibernian Aviva(RoI part), both part of large European insurance concern, Aviva plc.〔(Road Safety Irish awareness campaign at 10 Advertising and Marketing Journal )〕 The ads attempt, in a short spot, to dramatize the dangers of reckless or careless driving at too great a speed for conditions. They emphasize the risks of consequences and suffering not only to the driver, but to innocent third parties. Some of the ads can be found and viewed online. A 2007 ''Belfast Telegraph'' article said that in Northern Ireland 24% of road deaths resulted from speeding. The manufacturers of the commercial intended to target 17- to 24-year-old people. Due to the injuries displayed in one commercial, it could not be shown until after the 9 P.M. watershed.〔McNeilly, Claire. "(Shock tactics in TV anti-speeding drive )." ''Belfast Telegraph''. Thursday 26 April 2007.〕 A ''Pittsburgh Post-Gazette'' article stated that 30% of road deaths between 1996 and 2004 were from speeding.〔McKay, Gretchen. "(Driving in Ireland is bit strange, not to mention scary )." ''Pittsburgh Post-Gazette''. Sunday 12 August 2007.〕 Similar campaign and information videos were create in other countries (Czech Republic...). ==External Links and Related Clips== : * http://www.dailymotion.com/mychannel/XxDrowxX/video/x27lhn_fasterspeedbiggermess : * http://www.youtube.com/watch?v=5J58i_qbQxY : * http://www.youtube.com/watch?v=_z8Mnf22D30 : * http://www.youtube.com/watch?v=v_AMEYsBxZA : * http://www.10ad.org/road-safety-irish-awareness-campaign/ 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Faster the Speed, the Bigger the Mess」の詳細全文を読む スポンサード リンク
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